My Reason WNC

In 2021, our founder Adrienne Ammerman (then at WNC Health Network) shared the story of the first year of My Reason WNC—a regional collaborative COVID-19 campaign that brought together public health communicators across western North Carolina.

This video feels like a time capsule. It reminds us how hard our field has worked to keep communities safe—often with limited tools and resources. That experience inspired Adrienne to build Arclet, so local communicators everywhere could have access to the kind of collaboration, localization, and measurement that we wished we had during the pandemic.

To every public health communicator who continues to show up for your community: we see you, and we’re grateful for you.