Kyle Chambers and Chatham County’s Messaging Makeover
Headshot of Kyle Chambers, Chatham County
In public health, getting the message out is only half the battle. The real challenge? Making sure your audience sees it, understands it—and takes action. That’s where communicators like Kyle Chambers come in.
As the Public Information Officer for the Chatham County Public Health Department in North Carolina, Kyle is setting a high bar for what effective, community-focused communication looks like.
A People-First Approach to Messaging
Kyle and his team have built a communications strategy grounded in connection. Instead of relying on sterile graphics or impersonal language, they developed a branding guide that centers emotion, accessibility, and real-life impact. The result? Health messages that resonate.
“We focus on people, social services, and emotion, rather than just sterile graphics,” Kyle explains.
By creating a cohesive visual and verbal identity, Chatham County ensures its messages don’t just inform—they engage.
Simplifying the Complex with Arclet
Between press releases, emergency alerts, media relations, and a robust social media presence, Kyle wears many hats. He needed a tool that could help lighten the load without sacrificing impact. That’s when Arclet stepped in.
“Arclet helps me take a step back and see the bigger picture of our social media presence,” Kyle says. “The templates cut down my workload and help keep branding consistent.”
By using Arclet’s content library and customizable templates, Kyle has been able to streamline routine messaging—giving his team more bandwidth to focus on high-impact campaigns.
Real Results: Well Testing Outreach That Works
One standout example is Chatham County’s outreach campaign promoting free well testing for families with children. With Arclet handling the routine posting and content alignment, Kyle’s team was able to pour more energy into this critical, targeted initiative.
The payoff? A greater reach, stronger engagement, and more families accessing the resources they need to stay safe and healthy.
A Note to Fellow Communicators
Kyle’s advice for other public health teams looking to amplify their efforts?
“Once people realize how much time Arclet can save them every day, they’ll start using it more.”
We’re proud to support communicators like Kyle who are using smart tools, community insight, and a lot of heart to shape the future of public health.
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